25 April 2009

The Leverage

We all have to admit it, our inability to become an ‘all rounder’ is just too frustrating, or much too sore to mention. So, perhaps, with much denying we resorted to leveraging the weak, towing it with our strength.

It is no shocker, we sees company like Apple tying its strong product like the infamous iPod to iTunes. In Apple website, it is made clear that these two products tightly integrate with each other forming a single entity of ‘iPod+iTunes’. Apple made virtually everyone in this planet that uses the iPod to also use the iTunes, thus leveraging the latter to a better and higher level. At first, I personally think that iTunes is a weak media player that wouldn’t become my preference, if not because of iPod.

Alternative software to load music into iPod is scarcely available. They are reluctantly supported by the music players, providing more trouble than solution. Until today many companies were trying to seek an anti-trust action against Apple Inc. for their monopoly in chaining iTunes with iPod

Geography wise, Putrajaya, when it was established as Malaysia administration centre had directly leveraged Puchong and Balakong ( now renamed to a subtly, and beautifully sound Seri Kembangan ) into a better place. Last time, these places just happens to be in the outskirts of urbanized Petaling Jaya/Subang and local council had just given up the land for landfills. Nowadays, concept housing estate spurn just like mushroom ( For example; Taman Equine, the concept of riding horse as your weekend activities ). Puchong has become a full fledge commercial center bustling with businesses and office building.

In real life, I witness people applying the same strategy, in order to maintain a clean and capable look. You may call it compensation or balancing-up; it all has the same mechanics of the strong tethered and trying to pull the weak into a much leveled field. We seek to make friend with popular, influential and outspoken people, in the sense, we might be endorsed by these people. The sayings of ‘friends forever’ being made motto of much people that I had stumbled upon are merely sayings that were picked up from Hollywood teleseries when indeed it boils down to popularity and influence.

Realistically, we all have to swallow it no matter how distasteful that we get lost without testifying to people an impressive list of ‘I know whom’
Sometimes, leveraging happens within social circle. It’s similar to doing a favor where a well-known person tries to bring another lesser known member to a better position. This is when the popular Malay saying of “ budak baru nak naik” applies. It’s a situation when a young person seems to become fascinated with the things surrounding him/her. As a result, they took a particular thing very seriously with much enthusiast.

Some even had resorted to ‘whatever happens, happens’ method where they struggled to be good in a single particular thing with the expectation that when they had reached the superb level, other aspect of life can be leveraged too. Such as trying luck in reality talent shows, where chances are there.On the other hand, parents reminded us that the only effective and reasonable leverage transporters are to graduate and finish our studies as quickly as possible. In short, social mobility where the leverage factor would be knowledge.

In politics, Tun Dr. Mahathir, which stills a fair amount of influence and followers, had leveraged the newly installed Prime Minister, Datuk Najib Tun Razak. Tun Dr. Mahathir had openly gave his endorsement towards him, and also his deputy, Muhyiddin Yasin. Datuk Najib, not to say weak, but had a gargantuan task of recovering the National Front from its trauma of political tsunami. Added with the much talked about the killing and exploding of Mongolian woman allegedly linked to him, it seems that Datuk Seri Najib had inherited so many problems. Whether he seeks it or not, a leveraging from renowned statesman like Mahathir seems to do as much as little to regain people trust.

In entertainment front, we see subscription based television channel had been doing heavy leveraging tactic. Overnight celebrities like Mawi were asked to act in lame dramas and host programmes, when he was originally auditioned for signing talent. He would become one of the overexposed faces that majority of the society never get bored to look at. When the company realized that he can such a great asset, they never hesitate to ‘perah habis’ before his fame flame lit out. This would be the finest example of how strong elements within an organization were mobilized to aid the weak elements. Well, nothing much can be said or done, after all, he is an entertainer.

Let’s move to the west. Movie studios across Hollywood tries to rope in established directors to direct movie title which they had rights upon. With superheroes movies are somewhat smeared with ‘boring and common’ label, studios which had purchased rights or made a joint agreement desperately needed to squeeze money from it, let alone, avoid loses. So they roped in established direction with intention to increase fanfare and leverage things up.

The reason I’m pointing this out is just to articulate matters that popped out of self-conscience. Whether it is wrong or right to tether ourselves so that the strong can pull us, that is not within my prerogative and broke neither any general rules nor principles. Possibly, if we are the influential person considering to do a big favor and tether someone else into the mainstage that we had enjoyed big audience, it is up to them too. In short, leveraging would be a subjective matter.

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